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SEO Techniques can be classified into two broad categories that are white hat SEO and black hat SEO. Firstly I would like to give brief introduction about White hat SEO , it is usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies that is work of seo is done under proper rules and regulation specified by search engines. Whereas black hat seo is totally different, it is usage of aggressive SEO Strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules that is rules and regulation framed by search engines are abided. For doing SEO there are number of ways and techniques available nowadays. We can broadly divide seo techniques into two broad categories that are White Hat SEO and Black Hat SEO. Further they comprises of many sub categories. Firstly we will discuss about what white hat seo is, what its sub categories etc…is White hat seo is simply usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies that is work of seo is done under proper rules and regulation specified by search engines. Under white hat seo technique subcategories are keyword description and analysis, back linking, link building, writing content in the form of articles etc…white hat seo is very effective seo and surely gives positive results always. Now we will discuss about black hat seo that what actually it is what it comprises of? It is usage of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. It comprises of keyword stuffing which is defined as A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search, invisible text and doorway pages is a SEO technique that is meant to capture the attention of a search engines spider by containing keywords and phrases that the spider will pick up on. Black hat seo is sometime referred as spamdexing, which means the deliberate manipulation of search engine indexes and It involves a number of methods, such as repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system. It is most widely used technique under black hat seo.
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